On the Blasts page there are three tabs.
Blasts allow you to send a message to your subscribers along with feature cards from your feed/bulletin board.
From the blast page you can create a new blast by clicking either of the button prompts on the page. You will then be prompted to add a subject and a message for your blast as well as selecting feature cards to include in your blast.
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After you have added your blast details, you can preview your blast by clicking the eyeball at the top of the page. From there you can save it as a draft or send it out to your subscribers.
After selecting the cards you want to include in your blast you can customize them to make your email more personal. The changes you make here will not impact the public facing cards so feel free to get creative.
After you send a blast you can click on the blast detail view to see a copy of what you sent out as well as analytics for the blast including open rate and link performance.
Soon users will be able to set custom rules for how their subscriptions work, so that they can dictate how they hear from you, what types of messages they get and how often they get them. This way the audience is in charge of how often they hear from you while giving you an easy way to segment your audience and keep large networks of users up to date on topics they are interested in without some complicated email marketing system or expensive platform like HubSpot or SalesForce.
Feature Cards (adding links to your cloud)